Associate Director of Digital Marketing

University of Northern Colorado

Leads social media strategy and manages a student content team to create consistency, brand voice and accessibility on our channels. The University of Northern Colorado is a public university with a central marketing team.

• Empowers students to create content, trains them how to be good content creators and feature a variety of areas around campus. Increased our engaged TikTok audience by 77% in one semester.
• Controls content flow and implemented a new social media scheduling system. Broke 3 million views organically on Instagram over one semester.
• Lead implementation for a new brand campaign at the university. Our paid social media experienced a 43.8% increase in impressions year over year with a 12% budget increase.

Interim Associate Director of digital marketing & Marketing Project Specialist

University of Northern Colorado

Started consistency around social media at the institution, managed large projects and completed ad-hoc projects for the central marketing department.

• Took initiative on social media management, increasing engagement across platforms and relevancy of content, reported analytics. Increased Instagram following by 14.4% in a year.
• Organized projects and kept key deadlines for multi-departmental projects. My UNC Magazine content management made us go to print on-time for the first time since I started.
• Managed chat bot systems, improved processes and provided campaign feedback to departments. Started the process for a more comprehensive social media policy at the institution.

Content coordinator & Public Relations coordinator

HopeWest

Served as solo content creator, media outreach and strategist for hospice, palliative care and grief nonprofit in western Colorado.

• Social media manager who standardized content and collected stories for posts across departments. Balanced respecting grief processes with showcasing the power of dying with dignity.
• Interviewed employees, donors and volunteers to communicate to audiences why HopeWest is an integral part of the Western Slope community.
• Collaborated on appeal videos that were shown at fundraisers. The 2022 appeal was a record breaker.
• Public relations liaison, local media published press releases almost to the letter. 

Education

Colorado State University, M.A. in Mass Communication & Media Management

Currently in-progress

• Pitched improvements to the CSU emergency communication system.
• Worked with fellow students to create a social media strategy for a professional runner hoping to expand his brand.

Colorado Mesa University, B.A. in Mass Communication: Media Strategies

First-generation college graduate, Reisher scholar and involved in multiple student-media organizations.

• One of two main directors for the 2019 Grand Junction Rockies baseball broadcast, named one of the best in the minors by Baseball America. We were named the best in the rookie league.
• CMU-TV general manager during the COVID-19 pandemic. Yes, we still produced shows.
• Senior research conducted on misinformation.