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Launching a College

UNC used the central marketing team to launch the new college.

Be Ready to Launch

Before the College of Osteopathic Medicine launched their applications to bring medical students on campus, the central marketing team at UNC prepped digital ads, billboards and a landing page.

I was involved in proofing the landing page, finalizing messaging, organizing and requesting assets from our creative team and interfacing with our media placement vendor.

It’s also important to note I produced all of our Spotify ads. Script, production and a little bit of voice lent!

How did we do?

  • Generated over a thousand applicants.
  • Meta campaign generated 26,000 clicks in one month.
  • Spotify ads had an 85% completion rate.

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