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Launching a College

UNC Uses Central Marketing Team to Market the College of Osteopathic Medicine

Be Ready to Launch

Before the College of Osteopathic Medicine launched their applications, the central marketing team prepped digital ads, billboards and a launching page.

I was involved in proofing the landing page, finalizing messaging, organizing and requesting assets from our creative team and interfacing with our media placement vendor.

It’s also important to note I produced all of our Spotify ads. Script, production and a little bit of voice lent!

How did we do?

  • Generated over a thousand applicants.
  • Meta campaign generated 26,000 clicks in one month.
  • Spotify ads had an 85% completion rate.

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